Resources/Guides

Guides

Guides for running an aesthetic clinic

How-to pieces for owners and practice managers, grouped by topic.

Start here · Compliance

How to stay compliant

The rules that govern an Australian aesthetic clinic come from four different regulators. Here is what each one actually requires, in plain English, with a link to the source.

Guide · 8 min read

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Six ways to bring in new clients, in the order we’d try them

What a small clinic or salon can do this month to win new clients, most of it free, and the Australian rules that come with each step.

Winning back the clients who quietly stopped coming

How to define lapsed by treatment rather than by calendar, find those clients in your own booking history, and write to them in a way that brings them back without breaking the advertising rules.

The TGA rules, in plain English

What Australian aesthetic clinics can and can’t say when advertising injectables and treatments, brand names, before-and-afters and testimonials, explained simply.

Choosing software

Choosing clinic software: a buyer’s guide for aesthetic clinics

The eight questions that separate clinic-grade software from salon tools: records, compliance, pricing models, data ownership and what to ask in every demo.

Clinic operations

The empty chair: a practical guide to reducing no-shows

Practical, field-tested ways Australian aesthetic clinics cut no-shows: deposits, confirmation cadence, waitlists, and the policies that make them stick.

Clinic operations

Why your calendar double-books the laser room, and how to stop it

A guide for clinics whose booking system can see the staff but not the rooms or the devices: how to model them, where the buffers belong, and what to ask your software.

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