Both platforms can take bookings. The difference is what happens around them. Serene is built for Australian aesthetic clinics that want a calm, connected operating system, not a marketplace competing for their clients' attention.
Serene is your clinic's operating system, not a consumer marketplace. Your brand, booking flow and client relationship remain at the centre of every interaction.
From treatment plans to consent, rebooking, reminders and reporting, Serene connects the working parts of a modern aesthetic clinic in one calm place.
Serene makes it easier to understand the tools you are paying for and the outcomes they support, without making your growth dependent on a marketplace model.
Serene combines Australian data residency, practical clinic workflows and support that understands the realities of premium treatment-led businesses.
Four practitioners, $60,000 a month in card sales, 700 texts, monthly campaigns to a 5,000 client base, eight new marketplace clients.
| Line item | Fresha (Team, inc GST) | Serene (inc GST) |
|---|---|---|
| Software | $131.78 | $0 |
| Card fees | $1,024 | $1,140 |
| SMS and marketing messages | $199 | $42 |
| Insights add-on | $70 | $0 |
| New client commission | $352 | $0 |
| Month total | about $1,777 | $1,182 |
Competitor rates from their public Australian pricing pages, August 2026. Spot something out of date? Tell us and we will fix it.
If you want a connected system that supports your team, protects your brand and gives your clients a more considered experience, Serene is ready to show you around.
