Build an audience from real booking and spending history, draft the email with AI, and send knowing that consent, unsubscribes, Australian spam rules and the TGA and Ahpra advertising rules have already been checked.
Reach clients based on treatments, visits and booking behaviour, not a spreadsheet export.
Send the right prompt when a client is due back, not months after the moment has passed.
Keep post-treatment communication consistent, clear and connected to the client record.
See which outreach turns into bookings.
Every email campaign is checked at the send step against the advertising rules that apply to cosmetic health services in Australia. Prescription-only product names, including the generic terms and nicknames the TGA treats the same way, guarantee and “miracle”-style claims, and testimonial language are blocked before the send, with the phrase flagged so it can be fixed. A manager cannot override the block, the AI drafting is steered away from the same terms in the first place, and every blocked attempt is recorded in the audit log. Software does not make a clinic compliant, but it can make the compliant message the one that gets sent. The rules themselves are summarised in how to stay compliant.
The most valuable audience is usually the one that drifted: clients past the normal interval for their treatment who never unsubscribed and never complained. Serene builds that list from treatments, visits and booking behaviour, and the reactivation guide covers how to define lapsed by treatment, what to say, and how to stay inside the Spam Act and the advertising rules.
Every part of Serene shares one client record. Here is what else is in the box.
One client, end to end. She books herself, signs her consent, has a package credit come off at the till, and lands in the campaign that fills next month.
